Immersive Retail
Re-imagined retail spaces that excel in the art of immersive experience-making
In the evolution of physical retail, former transaction-oriented retail spaces are often repositioned as cultural anchors offering unique in-store experiences. Who are the new players?
The NFL Experience in Time Square is a first-of-its-kind attraction where fans are paying for a space to spend their time and share their experience on social. The space combines immersive content, interactive displays, a 4D cinema, beer and sweatshirts, and multimedia effects like hot dog smells and artificial snow managed by cirque du soleil. A few steps away, you will find National Geographic Encounter, a themed place set up to be e-commerce-proof, giving customers more control in shaping their own memorable experiences.
With 50 games, films, and experiences, the largest virtual reality arcade in the Western Hemisphere, VR World offers a chill refuge from the Midtown chaos. Samsung 837 is a space betting the best way to sell their brand is by creating great experiences. Via a myriad of live music performances, exclusive screenings, radio recordings, VR adventures, and interactive installations, Samsung presents itself as both a lifestyle brand and shareworthy destination.
Source: WSJ - The Future of Everything (The Rise of Experiential Retail) | Image: Laura Pittaccio