Businesses pay considerable attention to younger generations for future-casting trends to come, but statistics reveal that the 50+ demo may become the key to success for many brands.

“In the past you’d define yourself by your car – now it’s by your bike”. Meet the retailers, brands, and communities keeping pace with the latest trends in a fast-moving market.

The highest value “hotelier” on the planet, Airbnb has 3 million listed rooms in 65,000+ cities across 191 countries. What is the rest of the hospitality industry doing to cope with this absurdly successful phenomenon?